Message Templates

Creating Templates

Basic Template

{
  "name": "Welcome Message",
  "content": "Hello [First Name]! Welcome to our service.",
  "type": "sms"
}

Template with Multiple Placeholders

{
  "name": "Order Confirmation",
  "content": "Hi [First Name], your order has been confirmed. We'll deliver to your registered phone number [Phone Number].",
  "type": "sms"
}

Placeholder	Description	Example Output
`[First Name]`	Contact’s first name	”John”
`[Last Name]`	Contact’s last name	”Doe”
`[Phone Number]`	Contact’s phone number	”233241234567”
`[Email]`	Contact’s email	”john@example.com”

Placeholder

Description

Example Output

[First Name]

Contact’s first name

”John”

[Last Name]

Contact’s last name

”Doe”

[Phone Number]

Contact’s phone number

”233241234567”

[Email]

Contact’s email

”john@example.com”

SMS Templates

Text message templates for SMS campaigns

Voice Templates

Script templates for voice campaigns (text-to-speech)

Use Cases

Welcome Messages

Greet new customers with a personalized welcome message.

Hello [First Name]! Welcome to MYCOMPANY. 
Reply HELP for assistance.

Order Notifications

Keep customers informed about their orders.

Hi [First Name], your order #12345 is on its way! 
Track it at mycompany.com/track

Appointment Reminders

Reduce no-shows with automated reminders.

Hi [First Name], this is a reminder about your 
appointment tomorrow at 10:00 AM.

Promotional Messages

Send targeted promotions to your customers.

[First Name], exclusive offer just for you! 
Get 20% off your next purchase. Use code: SAVE20

Best Practices

Test your templates: Always send a test message to verify placeholders are working correctly before launching a campaign.

Character limits: SMS messages are limited to 160 characters per segment. Plan your templates accordingly.

Template Writing Tips

Keep it concise: Get to the point quickly

Include a call-to-action: Tell recipients what to do next

Add opt-out info: Include unsubscribe instructions for marketing messages

Avoid special characters: Some characters may not display correctly on all phones

Getting Started

Core Concepts

Message Templates

Overview