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Overview

Message templates help you create reusable messages with dynamic placeholders for personalization. Instead of writing the same message repeatedly, create a template once and use it across multiple campaigns.

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Creating Templates

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Basic Template

{
  "name": "Welcome Message",
  "content": "Hello [First Name]! Welcome to our service.",
  "type": "sms"
}

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Template with Multiple Placeholders

{
  "name": "Order Confirmation",
  "content": "Hi [First Name], your order has been confirmed. We'll deliver to your registered phone number [Phone Number].",
  "type": "sms"
}

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Available Placeholders

PlaceholderDescriptionExample Output
[First Name]Contact’s first name”John”
[Last Name]Contact’s last name”Doe”
[Phone Number]Contact’s phone number”233241234567”
[Email]Contact’s email”john@example.com”

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Template Types

SMS Templates

Text message templates for SMS campaigns

Voice Templates

Script templates for voice campaigns (text-to-speech)

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Use Cases

Greet new customers with a personalized welcome message.
Hello [First Name]! Welcome to MYCOMPANY. 
Reply HELP for assistance.
Keep customers informed about their orders.
Hi [First Name], your order #12345 is on its way! 
Track it at mycompany.com/track
Reduce no-shows with automated reminders.
Hi [First Name], this is a reminder about your 
appointment tomorrow at 10:00 AM.
Send targeted promotions to your customers.
[First Name], exclusive offer just for you! 
Get 20% off your next purchase. Use code: SAVE20

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Best Practices

Test your templates: Always send a test message to verify placeholders are working correctly before launching a campaign.
Character limits: SMS messages are limited to 160 characters per segment. Plan your templates accordingly.

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Template Writing Tips

  1. Keep it concise: Get to the point quickly
  2. Include a call-to-action: Tell recipients what to do next
  3. Add opt-out info: Include unsubscribe instructions for marketing messages
  4. Avoid special characters: Some characters may not display correctly on all phones

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API Reference

Message Templates API

Create and manage templates programmatically