What is a Sender ID?
A Sender ID is the name or number that appears as the sender when recipients receive your SMS or voice messages. Using a branded Sender ID helps recipients identify your business.Sender IDs must be approved before they can be used. The approval process typically takes an hour or 24-48 hours.
Sender ID Requirements
Examples of Valid Sender IDs
- ✅
MYCOMPANY - ✅
Pollvite - ✅
ALERT123 - ✅
BANKGH - ✅
Hon Abdul
Examples of Invalid Sender IDs
- ❌
VERYLONGCOMPANYNAME(exceeds 11 characters) - ❌
!@#$%(special characters not allowed)
Creating a Sender ID
Request a new Sender ID via the API:Sender ID Status
Best Practices
Use Your Brand Name
Use Your Brand Name
Choose a Sender ID that clearly identifies your business. This builds trust with recipients.
Keep It Short
Keep It Short
Shorter Sender IDs are easier to read and remember. Aim for 6-8 characters.
Be Consistent
Be Consistent
Use the same Sender ID across all your campaigns for brand consistency.
Separate by Purpose
Separate by Purpose
Consider having different Sender IDs for different purposes:
MYCOMPANYfor marketingALERTSfor transactional messages
API Reference
Sender IDs API
Manage sender IDs programmatically